heartwise.in
Client: Heartwise
Industry: Healthcare (Cardiology)
Service Provided: Search Engine Optimization (SEO)
Objective
To improve organic visibility for Heartwise in Navi Mumbai, generate local traffic from people searching for cardiac consultations and related services, and increase online appointment bookings through organic search.
Strategy & Implementation
1. Local SEO Optimization
- Setup and optimization of Google Business Profile for Heartwise
- Local schema markup for clinic address, doctor’s name, and contact info
- Created location-specific content targeting terms like “cardiologist in Navi Mumbai”, “ECG in Dombivli”, etc.
2. Keyword Research & Targeting
- Identified high-intent keywords like:
- “heart specialist near me”
- “angioplasty consultation Navi Mumbai”
- “pediatric cardiology clinic”
- “echocardiogram test near Dombivli”
- Integrated keywords into service pages, blogs, meta titles, and headings
3. On-Page SEO Improvements
- Optimized title tags, meta descriptions, and image ALT texts
- Structured content for service pages (e.g., angioplasty, echocardiography, pacemaker) with proper H1/H2 hierarchy
- Improved page speed and mobile responsiveness
4. Content Strategy
- Created informative blog articles to answer patient queries (e.g., “When should you consult a cardiologist?”, “Difference between ECG and Echo”)
- Developed content clusters to build topical authority in cardiology care
5. Technical SEO
- Submitted XML sitemap and fixed crawl errors
- Implemented HTTPS, canonical tags, and schema
- Enabled AMP for faster mobile loading
6. Backlink & Citation Building
- Listed Heartwise on 30+ relevant healthcare directories
- Built high-quality backlinks from medical blogs, local publications, and health forums
- Consistent NAP (Name, Address, Phone) across all directories
Results (within 3–4 months)
- Increased organic traffic by 200% from search engines
- Top 5 ranking for key terms like “Cardiologist in Dombivli” and “Heart specialist Navi Mumbai”
- 30% more appointment form submissions through organic traffic
- Better user engagement: reduced bounce rate and longer average session duration
Tools Used
- Google Search Console & Google Analytics
- Ahrefs & Ubersuggest
- Yoast SEO (WordPress plugin)
- Google My Business & Local Viking